We can see it now! de Blonk Smith Young brand on the tallest building in every major city across the world!
No, not really. Believe it or not, it’s not really our style. But we have forged into 2013 with a new logo, a new website, and a new Signal newsletter – all designed with you in mind and to better reflect who we are and what we stand for.
David Young said that he and John de Blonk Smith wanted the logo to be cleaner and more contemporary.
“Our name is not the easiest in the world to remember, but it is unique. To complement our unique brand name, we wanted to make sure our logo was clear, professional, and easy to read,” David said.
“We felt our name was getting lost in the old logo.”
Together with Breed Design, David and John have evolved their logo into the new one that demonstrates some of de Blonk Smith Young’s core values.
Like us, the new logo is:
• Transparent – we are who we say we are and do what we say we do
• Flexible – we are flexible with our service and what we offer
• Open – we are open to new ideas, we are not boxed in.
• Positive – we take positive actions that go forward and upward.
Similarly, our website has been re-designed to match our new corporate brand. But we have also made some significant attempts to make the website more readable, useable, and informative for our clients.
John said he and David wanted the information to be written honestly, and really speak to clients.
“We wanted the website to speak to clients in their language, not in accountant and CFO language,” John said.
“Instead of just focusing on us, and what we provide, we have focused on the common problems that clients have and then shown how we can provide solutions to those problems.”
Take poor cash flow, for example. Our clients often say “I know my business makes a profit. Why don’t I have the cash to show for it?”
On the website we acknowledge these common problems and then guide the reader to our service solution showing how our service can benefit. We don’t just expect the client to know what our services mean and how they can benefit them.
What do you think?
We’d love to know what you think about our new look and our new website. Please have a browse around and let us know!!
Brand Trivia – Did you know?
NIKE was founded in 1964 as Blue Ribbon Sports. Growing quickly, the company made changes in 1971 and the “Nike Swoosh” logo was created by a graphic design student for $35. Without any better option at the time, the company accepted her logo suggestion. Today, the “swoosh” is a vital part of one of the world’s most famous brands.